Evo Hair // Keeping the hair and beauty industry honest.
This is the third in a series of overly honest product reviews following the positive feedback from both my safety razor review and my period pants & mooncup review (you can read about my grazed labia here!)
Background: I recently partnered with the Australian haircare brand Evo to post a series of photos on Instagram for their ‘don’t buy it – beauty is abundant, not in a bottle’ global brand campaign. Evo continues to shake up the status quo in the hair industry and as part of the deal I somehow got them to agree to me posting a completely honest, unedited review of their products. Evo claim to be “an innovative, professional hair product manufacturer with individuality and integrity; a manufacturer that speaks the truth” so I figured they couldn’t really refuse. I’m not paid to say any of the following and it is not #spon or #ad – these are my actual opinions …
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1) Ethics
Evo are a cruelty-free professional haircare brand, and not hurting anything fluffy gets a big thumbs up from me. They say they make “honest products that respect people and the planet”. This is true: they aren’t tested on animals and they contain no nasty chemicals (they are sulphate, paraben, dea, tea and propylene glycol free). They also make your hair look badass, give all their damaged stock to homeless shelters and use recycled paper for all their marketing materials. YAY! However, I’m just going to cut to the chase here: the bottles are all made from plastic, which, if you have seen your local beach in the last five years, doesn’t seem very respectful to our old pal the ocean. BOO!
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Now in fairness, all Evo packaging is 100% recyclable, but as I like to annoyingly point out, a whopping 91% of plastic isn’t recycled and either way all plastic eventually ends up as landfill – each time it’s recycled its quality depreciates until it ends up as something un-recyclable. I normally try not to advocate products that come in an abundance of ‘virgin’ plastic – which means the plastic is brand new and does not contain recycled materials. But I also have to be honest and say I’m not ‘zero-waste’ and although I often use a shampoo bar and natural conditioner, they do tend to leave my fine blonde hair looking like a bird’s nest. Evo is a product I genuinely use, and that’s why we are here. So that’s the end of my plastic rant.
Evo is also into being honest and not selling bullshit lies about their products being miracle cures, which I’m into. The whole marketing campaign aims to spark an important and honest conversation, asking consumers to question, think and talk about society’s seemingly impossible pressures and unrealistic standards of beauty: the hype, the stereotype, the photoshop dream. They know that brands, media and society are creating false ideals: you need to wear make-up to look good; you need money to be happy; you need lots of friends to be successful … the list goes on. Evo acknowledges that buying their products won’t give you the perfect life. They might make your hair look good though.
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