How Much Creatine is in Bang? Not Enough for this Jury.

Does Bang have creatine in it? According to a recent lawsuit, it looks like the answer is probably no.

Last week, a jury awarded the company who makes Monster Energy drinks a whopping $293 million in its lawsuit against Vital Pharmaceuticals, the company who makes Bang energy drinks.

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According to recent reports, Monster accused Bang of false advertising with respect to its claims regarding its patented ‘Bang Super Creatine’, a form of the popular pre workout supplement that’s touted for supporting increases in performance and muscle mass.

The Bang Super Creatine Lawsuit comes after a $175 million lawsuit that they lost a couple of months ago for trademark infringement, so that puts Bang’s bad boy bar tab close to half a billion dollars.

Does Bang have Creatine in it? CEO Jack Owoc says yes.

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Creatine pre workout supplements are extremely popular. You can easily get creatine powder, creatine gummies, creatine shots, drinks, capsules, you name it. If you can put powder in something, someone has probably found a way to put creatine in it. It’s arguably the most famous pre workout supplement of all time.

Before writing this article, I had a look at some popular online searches for creatine. My favorite one was, “does creatine make you taller?”

Dude, seriously?

It’s true, however, that among the myriad of energy and muscle-boosting supplements on the market, creatine actually has some of the most substantial research behind it (and no, it doesn’t ruin your kidneys). Like Shilajit, creatine supports healthy mitochondrial function. Creatine phosphate functions in the muscle cell by serving as a kind of energy buffer, assisting in the creation of ATP, the ‘energy currency’ of all cellular machinery.

Speaking of research, Bang energy drink CEO and creator of ‘Super Creatine’ Jack Owoc likes to talk about how Vital Pharmaceuticals is deeply committed to the scientific study of their ingredients as well as ethical business practices, something that-in retrospect-may have been a bad idea.

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In this Silicon Review article, based on an interview with Jack Owoc, the author states:

“Jack Owoc’s original mission statement was simple: make the highest quality nutritional supplements in the world, backed by scientific research. He felt obligated to start his own supplement company and set the strictest standards in manufacturing because he was tired of all the lies and deception that unscrupulous supplement companies were engaging in to purposefully rip off consumers.

Consequently, Jack developed rigorous research, development, and manufacturing standards that more closely mirrored a pharmaceutical company, rather than a supplement company.”

Well, aspiring to the level of transparency and rock-solid ethics of the pharmaceutical industry is certainly one way to impress upon your customers just how much you care.

However, when you go out of your way to say you’re not being deceptive, you had better be prepared to back that up. Unfortunately for Jack and the Bang energy drink family, bro science has a tendency not to hold up in a court of law, and it’s looking like Bang Super Creatine may be just that.

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