If the word “content” sends sweaty panic through you as you imagine hours spent on the computer making graphics or writing neverending blog posts – take a breath!
Content can be a lot easier and more fun than that! Think of it this way:
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Content is essentially any sort of written or visual digital creation that you put out into the world.
It could look like this:
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Weekly emails to your clients
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Posting on Instagram 3 times a week
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Photoshoots of your business
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Spontaneous clips you take of clients, of yourself, or of daily life in your salon
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Youtube videos
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Your own podcast or weekly hosted zoom call
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Creating TikTok content
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Blog posts
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Informational graphics and infographics you make on Canva.
So instead of thinking of content as long blog posts or 3-minute videos that take 3 hours to make, change your mind about content – it can be anything creative that you enjoy making and sharing!
In order to create a healthy following online that can turn into bookings at your salon, you need to put out original content regularly. You can’t operate your business in a dark room without shedding light on what you do to the public.
Creating content will:
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Help you get more eyes on your Instagram content
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Show you off as the expert in your field
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Build new audiences on places like Youtube or Apple Podcasts
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Create stronger bonds with your existing clients as they begin to know and trust you
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Get you found on Google by people who search for you or your business (thank you, Search Engine Optimization!)
I put out content in 3 main places week after week: My blog, Youtube, and my email list.
My blog increases my searchability and authority as an expert in marketing. Youtube is a great way for new people to find me when they’re looking for marketing videos. And my email list creates a strong bond between me and my audience – they get to know more about me and my life, and they learn about online marketing every week.
Here’s how you can brainstorm topics for content easily:
Write down 5 topics in your field that you’re an expert in. For example, “how to eat better to prevent acne”, “the best organic and natural skincare ingredients”, “how to detox your skincare routine”, or “how to go makeup free”. Or you could write down 5 questions your clients ask you all the time about skincare. Even if it’s a question you don’t get asked often; if one person asked – others also wonder about it.
Just like that, you’ve got 10 topic ideas which you can turn into 10 weeks of content.
The only thing left to decide is the format you’ll use. Whatever you decide, whether it’s Instagram Reels, emails, graphics, blog posts, or Youtube videos, you can reuse the content in multiple places to expand your reach. I always turn my blog posts into Youtube videos and then email them to my list. 3 birds with one stone…can’t beat that!
Nguồn: https://buycookiesonline.eu
Danh mục: Info
